Worked with the best people at MasterClass to launch Mindy Kaling’s class on Writing for TV. Created assets across the full marketing lifecycle, including trailers, product visuals, statics, and email campaign.

Worked with Nike on a national registration campaign to get more young people to the polls.

This included creative concepting and writing across many deliverables — social campaigns, IG, twitter, Nike app, emails, and more.

The Result: In the 2020 election more young people voted than ever before.

Stories about life, and how getting your finances straight can make it easier to live a happy one.

Set learning free.

Worked with the brilliant folks at Geist to redefine Outschool’s brand narrative and overhaul their core identity.

The result: A digital-first brand that strongly telegraphs Outschool’s core values, clarifies their story, and helps them stay weird as they deepen their international reach.

Less is more.

We worked with Apple for a different type of sustainability push, helping to reduce redundant components included, and therefore, reducing the size of the box.

Carbon savings equal to 450,000 fewer cars per year.

Many tech companies have since followed. Here’s to a better future for us all.

Jeep doing what Jeep does best, bringing people to the most beautiful places in the world. 

A 5-episode YouTube series for Black moms-to-be. From medical inequities to raising Black boys, to home births and astral planes—we really went there.

Each episode was supported by exclusive Nike App content + a flight of deliverables across social channels.

The true spirit of being alive. By Jeep.

For everybody. And every body. We helped Nike launch Nike Yoga by telling 6 stories in 6 weeks. Content included short films, articles, app threads and more across the digital and social world. Made in the time of COVID, we had the unique challenge of capturing these intimate stories from afar.

From Nicole Cardoza, an entrepreneur focused on making wellness accessible for all; to Skateboarder Yancy Schwartz who uses his yoga practice to vibrate higher. There’s Lauren Ash who founded Black Girl in Om with the goal of creating a wellness culture specifically for black women. And NBA Champion Kevin Love who integrates yoga into his personal pursuit of greatness on and off the court. All proof that yoga is for everybody. And every body.

It has everything, so you can do anything.

To help Dodge celebrate the true spirit of American driving, we showed the extreme end of how the Grand Caravan could be used. 

A Mother’s Day billboard that warranted a cease and desist letter from the Society of American Florists.

Created messaging and direction for a new MasterClass series GOAT — trailers, social, web and all communications.

We made this shirt.

And then, Robert Christgau, senior editor and long time music critic, was captured wearing it, thus immortalizing it in the last ever print edition of the Village Voice.

Michelob Ultra’s first organic beer, introduced during the 2019 Oscars.

A simple car can change your whole life.

A storytelling campaign for Ford to introduce the Ford Ka to the Brazilian Market.

More than a magazine, each project of Big represents a custom-built vision of pioneering ideas and iconic art. 

For the Chicagoland issue, we brought together super talented photographers and writers to chronicle the good and bad of the great Chicago.

For everybody, everywhere.

HP+, in which we connected HP with all of it's various partners, including the coolest of all, astronauts.

Designed for sport, yet comfortable enough to live in.

Lessons in:

Responsibility - Generosity - Sacrifice - Conservation - Cleanliness

Custom designed album cover printed on Tyvek®, crafted so that it can be easily constructed by folding into a house, complementing the musical theme. 

Worked with the talented team of Tim Schoenmaeckers & Niels Sienaert at FCB to bring this beautiful and purposeful idea to life.

Contract for Change is a revolutionary agreement between one of the world’s largest buyers of grain–Anheuser-Busch–and American farmers, created to grow America’s 1% of organic farmland.

🏆 Cannes Lions Grand Prix & Titanium Winner.

🖤 Recognized at The One Show, D&AD, New York Festival and The Andy Awards.

Posters for the New York improvisational theatre group, Mother.

A Lesson in: Conservation. A fish, that found itself out of water and fighting for life on an Auckland High Street.

A Lesson in: Responsibility. Every new day brings with it new opportunities to be better.

A Lesson in: Cleanliness. David Beckham demonstrates great skill and environmental awareness. 

Worked with the good people at Instrument to bring the Curated site to launch, concentrating on concepts and copy.